The participants at the EU as Global Actor conference has now submitted their feedback regarding the event. mm3 is proud to present the results.

Question:

The contribution of the mobile interaction”Join the dialogue” to the overall effect of the Conference

Results:

Some quotes on the topic:

Something that you thought was especially good with the conference.

“I was really impressed by the possibility to interact with the cells during these days. It gave the seminars a new dimension, and I loved it. It felt like we were able to create a closeness amongst 350 people that is rare.”

“The mobile interaction! It was fun and you could see the delegates reactions at the very minute!”

“The mobile interaction, I think it keep the audience active.”

Join the dialogue! That is the call to action and wish from the organizers behind “EU as Global Actor – Lund Calling 2009″, an international event in association with the Swedish Presidency of the European Union, held in Lund 28-29 September. mm3 are proud to provide the mobile interactivity solutions. Comments and questions sent via text messages and Twitter will be displayed in real-time on separate back-channel screens. Predefined Mobile Voting questions will be answered by text messages. Experiences and workshop results will be visualized and sent by MMS messages to the Mobile Photoblog. Tag Clouds of all the text message interactions will be produced. Welcome messages are sent out and thank you text messages will be sent out. True Mobile Interactivity in the middle of the Mobile Valley! Program and more info here

Here is a blog post produced by Tony covering the event. He has made comments on the mobile interaction services.

From @salmiak we got this response via Twitter: “The Text-screen from #qday is back at #innovationinmind. Great!” Thank you @salmiak. We are glad you enjoyed our services.

qdayinnovationinmindtweets

mm3 provided the mobile interactivity services to Q-day and Innovation in Mind conferences that just has taken place in Lund, Sweden. The response from the audience was immediate and intensive. Over four hundred of text messages and over three hundred images was sent by the audience. The text messages was continuously shown on a “text back channel”, the images was sent to jointly create a piece of art. Below you see the instructions how to use the text service, and Spencer Tunick showing a video from one of his shots in New York and the comments on the text screen.

According to this Nielsen report, the usage of text messaging in the US has increased by 450% from Q1 2006 to Q2 2008. From 61 texts to 357 texts per month. The group of teens 13-17 years old, text during Q2 2008 1742(!) messages per month. The report describes the marketing opportunity of using short codes, i.e. similar to what Barack Obama did with Text GO to OBAMA (62262) . 35% of the teenagers says they have seen any text ad, and among these, 45% say they have responded. Nielsen also writes: Today, consumers look at every text message they receive. For marketers, that presents an immense opportunity, yes, but also an obligation to not contaminate this marketing and communications channel. Marketers should look at SMS and see an opportunity to engage with a core customer base in a new and unique fashion. Short code marketing has the potential of a mass medium but requires a personal execution.

mm3 and Malmö Festivalen in cooperation to provide the Malmö Festivalen audio theme as ring signal in your mobile phone. Just text PEPP to 72456 and you can download the up-tempo version of the audio theme. Text Org, Barn or Fin for other versions. Cost: 1 SEK/SMS + operator charges. Read more here

According to this report 95% of advertisers that have used mobile marketing are planning to invest in this media again. Around 50% of advertisers not using mobile marketing would like to try this media. How to interpreter these figures? 50% of none-users are skeptical, but ones they have tried, they are hooked! So…do not hesitate! Lets go for it and give it a try.

The time is flying! A lot of interesting projects since last update. Just to mention some we have run several Mobile Q&A and Mobile Polling sessions. The mobile is a fantastic tool to use to get live feedback from a huge crowd of customers or employees.  For a major mobile phone manufacturer we ran a Mobile Picture Competition in several countries. Employees from all over the world took photos and sent to the campaign site via MMS. Mobile Reminders are also gaining popularity. Twenty-four hours before you should attend to an event, a meeting, a service or similar, an SMS is sent to your phone. Do not forget to come tomorrow!  All for now, have a good day!     ps. Follow us on Twitter as well. @mm3se ds.