Wembley Stadium, 14 Dec, 46 312 spectators. The twenty consecutive year Michéle Mouton and Fredrik Johnsson (International Media Productions), arrange the major event Race Of Champions, where the 'Champion of Champions' shall be appointed.
Solutions
mm3 delivered a number of solutions based on the following tools:
- Mobile Contest - Mobile Voting - Mobile Website
We were also on-site, managing the back-end system and responsible for coordination with the show-team. The mobile website was continously updated with fresh video material and competition details.
Results
Several really happy winners from all the contests. Happy sponsors succeeding to increase their brand awareness. 10 000 text messages and 10 000 clicks on the mobile website (m.raceofchampions.com) Sebastian Loeb won the Champion of Champions title.
